Download Mobi The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs By Jim Kalbach

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Book The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs Review :

I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform.The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders.I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated).This book will enhance how you approach learning about your customers/users. Highly, highly recommend.
A very helpful and pleasant reading. It gave me insights to serve our customers better. While reading this book I tried to compare our actual approach to the Market with JTBD thinking and like magic, my brain started sparkle ideas on how we can adjust Marketing & Communications, Sales and Delivery around the Customer Job and help them progress satisfy their needs.

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